top of page
ss19 homepage image_edited.jpg

WELCOME

This E-Portfolio develops on a strategic marketing opportunity Balenciaga should undertake in the digital and physical space to reposition the brand in their target consumer minds. The marketing campaign plan is structured using Paul Smith's SOSTAC. 

​

Emma Butler 

20407055

Concept Development and Realisation

AS1 E-portfolio and Marketing Assets

Word Count: 5,494

bottom of page